Internationalisation


Context

Not only with the enlargement of the European Union exports become more and more important for the national economies. – Not only industrial goods but also services are more and more often exported (and imported).

Particularly in the ICT sector and other industries with short product life cycles and relatively low barriers for market entry, a fast coverage of the market become a critical success factor for not being imitated or overtaken. Small and medium seized companies should focus on:

    • Intelligent Sales Partnerships in the home country and abroad can overcome disadvantages in economies of scale with regard to bigger competitors.
    • Management competencies and knowledge management
      are important resources to handle the complexity of international business relations

Our Support
In dynamic (foreign) markets future trends are not always predictable – a strategic approach helps to navigate in the day-to-day Business

    • Analysis and decision support: We restrict our support not to a SWOT analysis but also provide the necessary market and competitive information for evaluating the attractiveness of potential target markets and ones own positioning – in and in other European countries.
    • Initiation and management of distribution partnerships: Often SMEs do not dispose of the resources necessary for direct investments abroad. But cooperations can also help bigger companies to better control the risks involved in such operations. We help you to find the right partners.

See also Paper: „Internationalisierung. Chance und Herausforderung für den Mittelstand.

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