Market Studies and Competitive Analysis

 

Context

Each company has to track and review trends and developments in its relevant competitive environment to take adequate measures to protect and strengthen their own market position.


Our Support

Besides design and accomplishment of industry surveys and competitive analysis, we support firms also in the course of individual customer surveys. Each situation is analysed individually. In this context, we adopt and implement a repertoire of structured tools and approaches such as:

    • Analysis of market potential and attractiveness
    • Identification of growth potentials
    • SWOT analysis of the company with regard to the target markets
    • analysis of competitors and distribution channels, also for European markets abroad
    • Target group study and customer surveys
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